Review: Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles

Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles
Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles by Richard B. McKenzie
My rating: 3 of 5 stars

This is a nice book for anyone interested in pricing, but its style is a bit unusual. Not quite light enough for popular science, yet not quite dense and structured enough to be a textbook. (Actually, at university we’re giving it to students as optional supplementary reading.)

McKenzie may be going a bit too far in his assumption that all buyers act rationally, but it’s interesting how pure economical reasoning can give unexpected answers to many pricing puzzles. (Many, but not all; some of the puzzles in the book are ultimately left unsolved.)

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